You are required to sit Papers 01 & 02 in common with other candidates. However, in addition to these two papers, you will also sit Paper 3B. This paper is often referred to as the ‘alternate paper’ and is for private candidates ONLY. Paper 3B is done instead of the SBA (School Based Assessment) Paper 3A.

The ‘alternate paper’ consists of a case study and approximately 14 compulsory questions relating to the Case Study. Please note that you will NOT be required to submit a project. For the General paper, you will be awarded a mark out of 40 and for the Basic paper, you will be awarded a mark out of 30. The weighting of Paper 3B is the same as the SBA, i.e., 20 per cent of the overall final mark for Basic and General proficiencies.
FOLLOW GUIDELINES
The key to this paper is to follow closely any guidelines that you may be given in preparation for the exam and then to practise, practise, practise past paper questions in order to develop competency in answering the questions on this paper.
As you work through past paper 3B, you will realise that the questions do not vary much from one year to the next. However, the answers that you are expected to give should be in line with the case study presented and information related to it.
Candidates are instructed to answer ALL questions and to write in the space provided on the question paper. You are given a total of one hour and 15 minutes, inclusive of reading time. Writing may begin in the 15 minutes given for reading.
Read the case study carefully. If you are a quick reader, endeavour to read it twice before looking at the questions and read the case study again, this time with the questions in mind. Use your pen to underline any parts of the case study that will assist you in answering any of the questions. Be sure to put the number of the question beside the section you have underlined.
Do ALL parts of ALL questions so that you can have a greater opportunity to score highly. However, do not spend time on questions that pose difficulty for you. Move on to other questions that you can answer more readily, then, at the end, go back to the questions that challenged you.
You will notice that the questions fall under proflie headings just like Paper 02 and the SBA. Before you begin to write your answers in the spaces provided, think carefully about what you will write and use the marks in brackets to guide you as to the number of points required and/or the depth expected.
SPACE RESTRICTIONS
You should endeavour to restrict your answers to the space provided and you should write legibly. Also, your answers should make sense and be clear to the examiner. Where you feel that it will enhance your answer, you may draw diagrams, graphs, charts, etc.
You will not need to cover any additional topics for Paper 3B. The questions are based on the areas of the syllabus. Therefore, once you adequately cover your syllabus, you should be able to cope with Paper 3B, using the case study also as a guide to your answers. In addition, I am suggesting that you have a look at the sub-headings in each profile of the SBA, as you will be asked questions on these same areas. The difference is that you will have a business to consider that is presented to you in the case study.
As with all examinations, ensure that you read the instructions carefully and manage your tThis week, I will outline the research activities you should have for each profile in order to master the alternate paper. The information I will present is taken from CXC Principles of Business, by Karlene Robinson and Sybile Hamil (2001). This information was used in the book with the permission of The Caribbean Examinations Council.
You are being reminded also, that if you are registered to do the alternate paper, you are NOT required to submit a SBA project.
The research activities for the alternate to the SBA are as follows:
PROFILE 1: ORGANISATIONAL PRINCIPLES
Candidates should be able to:
1. State the type of business enterprise described in the case study.
2. State the objectives of the business enterprise.
3. Describe the type of organisational structure to be put in place, using appropriate diagrams.
4. Outline the likely management issues that will affect the business
5. Discuss the legal issues to be considered.
PROFILE 2: PRODUCTION AND MARKETING
Candidates should be able to:
1. Discuss the factors of production to be utilised.
2. Explain the factors which determine the location of the business.
3. Discuss its production and marketing strategies.
4. Comment on its storage facilities and transport arrangements.
PROFILE 3: FINANCE AND INTRODUCTION TO ECONOMICS
Candidates should be able to:
1. Identify possible sources of capital that would be needed in setting up a business.
2. Consider the insurance needs of the business and comment on their relevance.
3. Discuss the measures which could be instituted to ensure profitability.
4. Discuss the type(s) of contribution(s) the business could make to the economic development of the community/country.
In addition to developing the research listed above, you are also advised to observe a business in operation as often as you find it possible. You may wish to attempt to draw its organisational structure, note its production and marketing strategies and find out its financial and economic contributions to the community/country. You may wish to note other points about the business in line with the research activities outlined above.
Next week, I will present a past paper question or two, so that you can familiarise yourself with the type of questions asked on this alternate paper.
In the meantime, begin to look at the activities above with a view to master them. See you next week.
ime properly so as to avoid panic as the end of the examination draws near.
CONCLUSION: This section should discuss the question you presented on your cover and in your abstract. In other words, you should, for example, be able to come to a conclusion as to the factors that contribute to the success of ABC Company and be able to discuss these factors briefly.
* BIBLIOGRAPHY: This must be properly done. There are a number of accepted styles. You should ensure that you present the chosen style accurately. The names of the writers of the texts should be in alphabetical order of the surnames; next should be the full title of the text (this may be underlined, highlighted, capitalised, or all three); the name of the publisher comes next and finally, the last date of publication of the text.
An example is given below:
BIBLIOGRAPHY
Leunarine Sam, PRINCIPLES OF BUSINESS FOR CXC, Cassell Ltd. 1986.
Waterman Ivan L, PRINCIPLES OF BUSINESS FOR CARIBBEAN
EXAMINATIONS, MacMillan Press Ltd. 1994.
Weber Elsie and Morrison Hopeton, PRINCIPLES OF BUSINESS FOR THE CARIBBEAN, Longman Group Ltd. 1990.
APPENDIX: As mentioned in a previous lesson, your appendix should have a clean, unanswered copy of your questionnaire and/or interview questions. In addition, anything which is not directly related to the information presented in the profiles should also be placed into the appendix. The reader must be referred to things placed in the appendix. The organisational structure and job descriptions, for example, should not be placed into the appendix, but should be placed where these issues are discussed.
THE SBA MARK SCHEME AND PROFILE DETAIL
There has been an amendment to the SBA mark scheme.
This amendment takes effect for the May/June 2006 exam. Please note that the overall marks remain the same (30 for the basic proficiency and 40 for the general. However, the requirements for profiles one and three have changed slightly.
PROFILE 1
Organisational Principles
(a) Identify form, objective and structure of the business, with appropriate diagrams or charts.
BASIC 3
GENERAL 2
(b) Discuss management issues as they relate to the specific business being studied, for example, planning and control, management and staff relations, management of time, etc.
BASIC 3
GENERAL 2
(c) Identify legal issues relating to the business, or where lacking, discuss implications for the business , for example, contracts, job descriptions, etc.
BASIC 1
GENERAL 3
(d) Evaluative comments and recommendations (should relate to a, b and c ).
BASIC 2
GENERAL 2
(e) Communicate information in a logical manner using correct grammar.
BASIC 2
GENERAL 2

Total: BASIC 9
GENERAL 12
PROFILE 2

Production and Marketing
(a) Discuss factors of production, including their suitability.
BASIC 2
GENERAL 2
(b) Identify issues related to suitability of location and assess opportunities for linkages.
BASIC 2
GENERAL 3
(c) Describe marketing activities and strategies, for example, advertisements, sales promotions, public relations, etc. as they relate to the business.
BASIC 2
GENERAL 3

(d) Identify mode of transport, method of storage and consumerism issues.
BASIC 2
GENERAL 2
(e) Evaluative comments and recommendations.
BASIC 1
GENERAL 2

Total: BASIC 9
GENERAL 12
PROFILE 3

Finance and Introduction to Economics
(a) Identify capital sources, collateral, terms of repayment for loans.
BASIC 2
GENERAL 3
(b) Discuss insurance as it relates to the business or state why insurance has not been considered and the implications of this.
BASIC 2
GENERAL 3
(c) Assess profit level and contributing factors.
BASIC 3
GENERAL 4
(c) Discuss the economic contributions of the business including GDP and GNP.
BASIC 3
GENERAL 4
(e) Communicate information in logical manner using correct grammar.
BASIC 2
GENERAL 2
Total: BASIC 12
GENERAL 16
INSTRUCTIONS
This paper consists of a case study and 14 questions. Candidates must answer ALL 14 questions. All answers must be written in the space provided on the question paper.
CASE: SOLSTICE LIMITED
Solstice Ltd. is the name of a supermarket that has just been registered as a limited liability company. The company, which was formed by four brothers, plans to sell a wide range of brand and non-brand products.
When the supermarket opens next month, it will be selling goods, which will also carry the Solstice brand, as well as other brands.
Depending on the success of this initial venture, Solstice Ltd. Is considering opening other branches of the supermarket in various parts of the country over the next five years.
Solstice Ltd. has entered contracts with suppliers, both local and foreign. It has already recruited staff for the supermarket. It plans to have a very successful and impressive opening.
In spite of their expectations of success, the owners are anxious about the state of the economy at the moment. Also, the decline in tourist arrivals since September 11, 2001, is also cause for concern as Solstice Ltd. is opening its first supermarket in a large tourist resort area.
The owners of Solstice Ltd. expect that the social and economic policies of the Government will generate more employment. They are also optimistic that the incidence of crime will fall over the next five years.
PROFILE 1: ORGANISATIONAL PRINCIPLES
1. (a) What type of business is Solstice Ltd.? (1 mk)
(b) List two features of the business organisation to which Solstice Ltd belongs.
(2 mks)
2. State four functions which the manager of Solstice Ltd. Is expected to perform. (4 mks)
3. Outline three benefits which Solstice Ltd. will enjoy if it installed a management information system in the supermarket chain. (3 mks)
4. (a) What type of industry is Solstice Ltd? (1 mk)
(b) Name ONE other type of business which belongs to the same type of industry. (1 mk)
Total 12 marks
PROFILE 2: PRODUCTION AND MARKETING
5. List two factors which could influence Solstice Ltd. in deciding where to set up new branches of the business. (2 mks)
6. Discuss three benefits which the company will enjoy by having a chain of supermarkets. (3 mks)
7. (a) List three methods which the company might use to promote the launch of its FIRST branch. (3 mks)
(b) Explain any one of the promotional methods you identified in (a) above. (1 mk)
8. (a) Discuss one benefit of Solstice Ltd. having its own brand name. (2 mks)
(b) Outline one difficulty relating to marketing which Solstice Ltd. might face. (1 mk)
Total 12 marks
PROFILE 3: FINANCE AND INTRODUCTION TO ECONOMICS
9. List three types of insurance which are relevant to Solstice’s business. (3 mks)
10. Identify two ways in which the company can contribute to the economy of the country. (4 mks)
11. Give one effect on the business of
(a) an increase in interest rates (1 mk)
(b) a decrease in interest rates (1 mk)
12. Outline two strategies which Solstice Ltd. might use to raise funds to expand the business. (2 mks)
13. List two transport documents which Solstice Ltd. is likely to use in the conduct of its business. (2 mks)
14. Identify three methods of payment which customers may use when making purchases from the company. (3 mks)
Total 16 marks

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